Diagnose
Map the full acquisition system and identify the highest-leverage constraint.
Embedded Fractional Chief Growth Officer
Put a world-class growth operator inside your company.
Metriq gives you a world-class growth executive inside the business without the full-time executive hire. Wayne steps in to lead the marketing and growth machine, take growth leadership off the CEO's plate, diagnose what is really constraining revenue, and fix the system from a true Chief Growth Officer perspective: offer, funnel, paid acquisition, tracking, sales feedback, and execution.
Growth constraint scan
Live
Signal quality
Revenue feedback
Primary leak
Attribution gap
Next lever
Offer economics
Spend
Lead
Qualified
Booked
Closed
Revenue
20+ years
direct response and performance marketing
$100M+
personal ad spend deployed in the trenches
$1B+
tracked revenue generated for partners and businesses
The diagnosis problem
Most marketing problems are misdiagnosed.
Founders are often told they need more leads, better ads, fresh creative, another landing page, or a new agency. Sometimes that is true. Often, the real constraint is buried deeper in the system.
Metriq looks across the full revenue loop before prescribing the next move.
Agency reports
Activity without business truth
Lead flow
Volume without quality
Sales handoff
Revenue feedback missing
Tracking
Attribution breaks offline
Offer
Economics cannot support scale
The Metriq Method
Find the constraint. Fix the economics. Scale.
Growth is a system, not a channel. Metriq brings senior operating judgment to the messy middle where ads, offers, attribution, CRM, sales, and leadership decisions collide.
Design
Build the growth roadmap around offer, funnel, tracking, and sales feedback.
Deploy
Move the team toward the few fixes most likely to change revenue outcomes.
Optimize
Read business signals instead of vanity metrics and tighten the operating cadence.
Scale
Increase force only when the economics and feedback loop support expansion.
Best fit profile
Founder-led
- Existing demand and lead flow
- Paid acquisition already in motion
- Sales process or call-based conversion
- Marketing team, agency, or vendors in place
- Growth ambition blocked by unclear truth
Who it is for
For leaders who need clarity before they add speed.
Metriq is built for founders, CEOs, owners, and executives who are past the startup guesswork stage but do not have a true senior growth operator connecting the whole machine.
The best clients have traction, complexity, and a real appetite to make better decisions from better signals.
When Metriq Steps In
The CEO stops carrying the growth machine.
Metriq is not a menu of marketing services. It is embedded executive growth leadership for companies that need someone senior enough to take ownership of the system, direct the team, challenge the numbers, and fix what is actually constraining revenue.
Growth leadership moves off your desk
Wayne steps into the growth seat so the CEO is no longer stuck managing agencies, campaigns, funnel issues, attribution questions, and marketing-sales friction.
One operator leads the whole system
Offer, funnel, paid acquisition, tracking, CRM, sales feedback, follow-up, and monetization get looked at together instead of being managed as disconnected pieces.
Direct response economics set the priorities
The work is guided by revenue, CAC, LTV, lead quality, close rates, and business economics, not activity reports or channel-level vanity metrics.
Your team gets senior direction
Existing agencies, vendors, freelancers, and internal marketers do not need to be replaced by default. They need clearer leadership, better priorities, and stronger accountability.
The real constraint gets exposed
Sometimes the problem is ads. Sometimes it is the offer, sales process, tracking, creative, follow-up, or economics. Metriq finds the constraint and focuses the company there.
Execution gets a sharper cadence
The business gets a practical growth rhythm: what matters this week, what needs to be fixed next, what the numbers are saying, and where leadership attention should go.
The result is not another marketing vendor. It is a world-class growth operator inside the business, taking command of the machine and giving leadership a clearer path to scale.
Founder proof
Built from real money, real markets, and real operating pressure.
Wayne Shirreffs built Metriq from more than two decades in direct response, affiliate marketing, paid acquisition, call centers, and founder-level growth decisions.
The difference is simple: this is not theory from someone who watched campaigns from a dashboard. It is operator judgment from someone who has put capital at risk, fixed sales and marketing silos, and scaled through the hard parts.
Operator lens
Founder-level judgment
Acquisition discipline
Affiliate-tested direct response
Revenue system
Marketing, sales, and backend economics
Apply to work with Metriq
Ready to find the real growth constraint?
This application helps identify whether Metriq can help, where the current growth picture is unclear, and which next step makes the most sense.
No pressure. No pitch deck theater.
The goal is to understand the business, the numbers, and whether there is a real fit.